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OUR BLOG
"Content builds relationships. Relationships are built on trust. Trust drives revenue"
-Andrew Davis
We love keeping our clients up to date with the most recent happenings at Cobalt Cat Media & in the online marketing world so don't forget to come back and visit our page regularly for the latest news!
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Digital Marketing CCM
Feb 241 min read
Why Email Marketing Still Delivers the Highest ROI in 2025
Despite the constantly evolving nature of digital marketing, email marketing still exists as a key strategy for businesses that are...
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Digital Marketing CCM
Feb 122 min read
The Human Touch in an AI-Driven Marketing Landscape
The rapid advancement of AI in marketing has transformed the way businesses engage with their audiences. From automated chatbots to...
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Digital Marketing CCM
Feb 32 min read
How Short-Form Video Can Transform Your Marketing
The digital landscape is evolving rapidly, and businesses must keep pace with new trends to stay competitive. One of the most powerful...
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Digital Marketing CCM
Jan 232 min read
The Impact of the Attempted 2025 TikTok Ban on Social Media Marketing
The USA’s attempt to ban TikTok has been big news in recent months, sending ripples across the digital landscape. This possibility left...
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Digital Marketing CCM
Jan 101 min read
SEO or PPC? Why Your Business Needs Both for Maximum Impact
For business owners, determining whether to prioritise SEO Â or PPC investments can often be a challenging decision. While it might be...
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Digital Marketing CCM
Jan 12 min read
How Cobalt Cat Media Can Refresh Your Marketing for 2025
As we step into 2025, the new year brings with it a chance to revisit and revitalise your marketing efforts. At Cobalt Cat Media, Â we...
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Digital Marketing CCM
Nov 14, 20242 min read
How AI Plays a Role in SEO
The rise of artificial intelligence (AI) has significantly influenced many industries, and the world of Search Engine Optimisation  (SEO)...
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Digital Marketing CCM
Nov 5, 20242 min read
Why Consistent Branding Makes a Difference
Consistent branding is vital for businesses seeking to stand out and make a lasting impression. From websites and social media to email...
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Digital Marketing CCM
Oct 2, 20242 min read
A Business Guide to Social Media Platforms
When considering social media for your business there's a lot to consider and it can be overwhelming. Social media marketing  has become...
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Digital Marketing CCM
Oct 2, 20242 min read
Why Blogging Helps SEO
When it comes to marketing, search engine optimization (SEO) Â plays a crucial role in driving organic traffic to your website. While...
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Digital Marketing CCM
Sep 8, 20242 min read
The Power of PPC Advertising
Pay-per-click (PPC) advertising  is a digital marketing strategy which allows businesses to pay only when someone clicks on their ad....
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Digital Marketing CCM
Sep 3, 20242 min read
Instagram as a Marketing Tool
Instagram  began life as a platform mainly used for sharing personal photos. However, it has slowly evolved into an effective marketing...
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Digital Marketing CCM
Aug 5, 20242 min read
Understanding SEO with our Beginner's Guide
SEO, or Search Engine Optimisation, is a term you may have come across as someone who owns a business or spends time online. It may sound...
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Digital Marketing CCM
Aug 2, 20241 min read
Getting Started with LinkedIn
LinkedIn is far more than a platform for job seekers. It’s a thriving professional network that can be a goldmine for businesses looking...
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Digital Marketing CCM
Jul 31, 20242 min read
Is Email Marketing the Unsung Hero of Digital Marketing?
When thinking about modern digital marketing the dazzling array of shiny new tools and platforms can make it easy to overlook the...
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Digital Marketing CCM
Jul 7, 20242 min read
How SEO Helps Small Businesses
A strong online presence is a necessity for small businesses, helping you to reach your target audience when you're competing with larger...
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Digital Marketing CCM
Jun 30, 20242 min read
Multi-Step Approach to Marketing Success
The digital landscape offers a wide range of opportunities for businesses to connect with their target audience. It’s therefore important...
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Digital Marketing CCM
Jun 18, 20242 min read
Reasons To Utilise TikTok for Marketing
When thinking of TikTok, many people’s assumptions are that it’s a platform mainly consisting of dance challenges and lip-syncing videos....
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Digital Marketing CCM
May 21, 20242 min read
Why Meta Descriptions and Page Titles Matter
When it comes to SEO, there are a number of elements that consistently hold weight. While algorithms change and what is considered best...
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Digital Marketing CCM
May 7, 20242 min read
The Power of Social Media Marketing for Businesses
Social media has become a huge part of our everyday life, and businesses can utilise this platform in multiple ways to achieve a...
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