Pay-per-click advertising (commonly known as PPC) is a highly effective marketing strategy that involves showing adverts on Google search or Google’s display network, with a fee that is paid is when users click on your ad. As the largest search engine in the world, Google Ads reaches the most users to with ads, which are shown depending on a range of factors that can be set up. When implemented by professionals with the right know-how, PPC advertising can potentially earn your business high-quality leads, and provide a great return on your investment. Here at CCM, our experts are Google Ads certified and can create the right strategy to help your business thrive online. Here are our top 3 benefits to PPC advertising:
1. Quick to Create and Implement
When setting up a Google Ads campaign with our clients, our team will always consider their intended end goals. Once a monthly budget and the type of ads have been decided upon, setting up a campaign is a quick process for our experienced team. We will create all the ads and draft the ad copy for your approval, before setting it live for a schedule that you decide upon. Should you wish to pause your ads in the future for any reason, this can easily be managed by us.
2. Different Targeting Options
One of the main benefits of the PPC advertising is the ability to reach both people that have already been exposed to your brand, in addition to those who aren’t already in your audience. Google Ads offers a range of different ads across their network, with targeting options including Google search ads to show text ads when a user types in a relevant keyword on Google, the ability to focus on specific audience demographics with display network ads, and remarketing ads based on the past behaviours of users.
3. A Range of Marketing Data
Each month, we send a comprehensive report to our clients based on their Google Ads campaigns. As well as detailing the amount spent over the month, this includes a range of performance data, including clicks, impressions, and popular search terms, which can give a thorough insight as to how your campaigns are performing and the traffic that they are driving to your site.
Contact Us
To learn the full power of PPC marketing for your business, contact our Google Ads certified specialists at Cobalt Cat Media today. Call us on 01625 453 050 or email info@cobaltcatmedia.com.
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